Google Pay-Per-Click Advertising
No matter what your business budget, you can display your business ads on Google and their advertising network.
With Google Pay-Per-Click Advertising, businesses pay only when someone clicks on your ads.
You create your Google ads
You create Google ads and choose your targeted keywords, which are words or phrases related to your own unique business. Get keyword or phrase ideas
Your ads will appear on Google
When people search on Google using one of your selected keywords or phrases, your ad may appear next to the organic FREE search results. You are now then advertising to an audience that’s already interested in you (targeted audience)
You attract qualified customers
People can simply click your ads to make a purchase or learn more about you and your products.
Expand your reach through the Display Network
With thousands of high-quality web sites, news info pages, and niche blogs that partner with Google to display AdWords advertisements, the Google Display Network can reach qualified users all over the world wide web to help you drive better conversions. Choose from a variety of text, image, and video formats to communicate your message clearly.
Target the right visitors in the right context
Using your keywords, Google’s contextual targeting technology can automatically match your ads to webpages in our Display Network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Easily Measure and optimize your results
With the Placement Performance Report, you have visibility into where all your ads appear. Review your ad’s performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.
Concerned about costs? Don’t worry – Google AdWords puts you in complete control of your advertising spend.
Set your own business budget
There’s no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork
PPC with Google Adwords provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results
With Google Adwords Pay Per Click, you’re charged only if someone clicks your ads, not when your ads are displayed.
Local and regional targeting (Toronto, Brampton, Mississauga, Oakville, Markham, Ontario, Canada)
Set your ads to appear only to people searching in a particular city, region, or country. Now it’s easy to target online customers within 20 miles of your front door or across the world.
Local Ads (Toronto, Oakville, Brampton, Ontario)
Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.ca and Google Maps.
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